UX Leadership.
Hands-on Research & Design.
Project Lead.
People Management.
UX Strategy.
In the field of UX since 2001 with demonstrated expertise in user centered research, design & development of product and services ranging from websites & web-based apps, mac/window-based apps, mobile devices, Software as a Service (SaaS), embedded software interfaces to hardware products in Agile environments across multiple industry domains
Certified Scrum Product OwnerŽ(CSPO)PhD Student (Computing and Information Systems - HCI focus).
University of North Carolina, Charlotte, NC, USA.
Master of Science (Industrial Engineering - Human Factors & Usability) with Thesis.
Clemson University, Clemson, South Carolina, USA.
Bachelor of Engineering (Industrial & Production). Silver Medalist - 2nd Rank in the University, Karnataka University, K. L. E. Society’s College of Engineering & Technology, Belgaum, INDIA.
User Research
Discovery / Generative Research: Surveys, Interviews, Contextual Inquiries,
Focus Groups, Listening Labs, Design and Analyses
Ethnographic Studies, Persona Creation, and Data Analysis.
Validation Research: Formative and Summative Usability Testing, A/B Usability
Testing.
Unmoderated and Moderated Studies, Qualitative, Quantitative and Mixed Method
Research.
Needs Analysis, Task Analysis, Conceptual Design, Interface Design, Wireframing / Prototyping
Interaction Design, Information Design (Architecture, Visualization, Retrieval),
Card Sorting, Heuristic Evaluation, Expert Reviews,
Cognitive Walkthroughs, Data Analysis, Competitive Benchmarking.
Accessibility Review, Design Standards, Design Pattern Library & UI Framework
Development using DHTML, JavaScript, CSS.
Rapid Prototyping, Flowcharting, Storyboarding, Unified Modeling Language
(UML) Diagraming,
Service Blueprinting, Journey Mapping, Product and UX Road mapping
Low-fi, Mid-fi, and Hi-fi Modeling/Prototyping, Vertical and Horizontal Prototyping.
Design Systems
Salesforce Lightning Design System, Helix Design Sytems, Material Design,
Pega Cosmos / Constellation, Flutter, U.S. Web Design System (USWDS), and
Proprietary Branding / Design Systems.
Methodologies
User-Centered Design, Design Thinking, 4 to 5 Day Design Sprints, Lean UX,
Direct Capture of Objectives (DCO), SDLC - Waterfall, Agile.
Industry Domains
Banking & Finance, Auto,
Home and Health Insurance,
Healthcare,
Manufacturing &
Maintenance, Mailing &
Postage, Information
Technology, Retail,
Telecommunication.
Prototyping Tools
Figma, Sketch, Axure RP, Mural, Miro, iRise, Invision, MS Visio, MS PowerPoint.
User Research & Testing Tools
UserZoom, UserTesting.com, Qualtrics, Optimal Sort and Survey Monkey
Web Technology
Dreamweaver, MySQL, CSS, JavaScript, DHTML and HTML.
Graphics Design
Adobe Suite (Illustrator, Photoshop) Macromedia Suite (Fireworks).
Other Tools
MS Office Suite, MS Project, Rally, JIRA, Trello.
Innovation Challenge 2021-2022 1st Place Award Winner @ Bank of America.
Gold and Silver Employee Recognition Award Winner on Initiatives @ Bank of America.
IBM Strategic Account Plan Program (ISAP) wins 2018
Gold Stevie Award for Innovative Collaborative Solution.
Sr. UX Resercher & Designer on Team - Applied Design Thinking Process.
Vice President & Board Member (Aug 2018 - Aug 2020), Secretary (Aug 2015 - Aug 2017) of Non-Profit, ETCIC. - Volunteer / Elected Position.
"Champions Performance Award 2005" for consistent exceptional work performance throughout the year at CitiMortgage, Inc.
Jointly awarded "Employee of the 2nd Quarter 2005" at CitiMortgage, Inc.
1st Prize, Spring 2003 Research Poster Competition, Clemson University, SC, USA.
Honorary Member, Alpha Pi Mu - Industrial Engineering Honor Society, USA.
Best project proposal, one of two best project proposals on "Evaluation and
Improvement of the PCB Inspection Process."
Done as a part of Human Factors in Quality Control course, Clemson University,
SC, USA.
Silver Medalist - 2nd Rank, Bachelor of Engineering (Industrial and Production), Karnataka University, INDIA.
"Best Graduating Student of the Department" Award, Bachelor of Engineering, for the academic year 1999-2000.
Convenor, "Yantra' 00"- A National Level Technical Paper Presentation Contest held at K. L. E. Society's College of Engineering and Technology, Belgaum, INDIA.
1st Prize, Technical Paper "Rapid Prototyping", at Acumen'99, A National Level Paper Contest, INDIA.